Multiple connected Pages
Connect every Facebook Page you grant access to and receive lead delivery from all of them.
Meta Lead Ads Integration
Turn Meta lead forms into assigned CRM records automatically
Connect the Facebook Pages behind your Meta Lead Ads, map each instant form to an IRM365 campaign, and capture submissions from eligible Facebook and Instagram placements. Every lead arrives structured, attributed, checked, and ready for assignment.
Feature Workflow
What this module helps your team do
A quick map before the detailed product proof. Jump to the area that matters most.
Meta → IRM365
From Facebook or Instagram placement to the right agent.
IRM365 connects to the Facebook Pages that own your Meta lead forms. Once a form is mapped, submissions become campaign-tagged leads and assignment rules run automatically.
Multiple PagesInstant FormsField MappingAssignment
app.irm365.com/settings/integrations
01Connect Pages
Authorize once, then connect every Page your team uses
A tenant admin connects IRM365 through Meta's authorization flow and selects one or more Facebook Pages. The integration card lists every connected Page, and additional Pages can be added later without removing the existing set.
- Authorize through Meta and grant the requested Page and lead-form access
- Connect multiple business-owned Facebook Pages in one integration
- Use Meta Business Settings to assign IRM365 access to Page leads
- Reconnect later to add Pages or refresh authorization
Meta Lead Ads enquiry
Portal source
Capture
Contact details, message, source, and listing reference arrive together.
Map
Field mapping keeps campaign, property, and unit context clean.
Assign
Rules or portal profile matching route the lead into the right queue.
API / webhook / emailUnit link when matchedExisting leads preserved
02Map Forms
Map each instant-form answer into the right lead field
Open or create the matching campaign, enter the Meta Form ID, and fetch available questions. IRM365 uses the exact form preview when permissions allow, reconstructs fields from leads already received when needed, or falls back to defaults so mapping can continue.
- Use exact Meta form questions when the Page, Ads task, and app permissions allow
- Map each Meta question to the matching IRM365 lead field
- Keep Page, form, campaign, and source attribution on the record
- Fall back to lead-derived or default fields when exact form preview is unavailable
Meta Lead Ads field mappingNormalize once
Portal field
IRM365 field
full_name
Lead name
phone / mobile
Primary contact
listing_ref
Unit reference
message
Lead notes
03Capture & Route
Make every new submission ready for immediate follow-up
After a mapped form is submitted, IRM365 creates the lead against the correct campaign, applies the field mapping, and runs the normal lead workflow. Duplicate handling, scoring rules, and assignment rules decide who should work it next.
- Receive mapped submissions automatically, subject to Meta delivery latency
- Apply lead scoring and duplicate controls to the incoming record
- Route by source, campaign, branch, team, or other maintained criteria
- Track calls, messages, meetings, and follow-up from the first response
New lead
Meta Lead Ads buyer enquiry
Source matchedCampaign attachedUnit reference found
Assigned
Kyle Paulan · Dubai Marina
Review queue
Unmatched profile
Next action
Call + schedule follow-up
Capabilities
Everything inside the Meta Lead Ads connection
A Page-backed lead capture workflow for Meta campaigns running across eligible Facebook and Instagram placements.
Form-question fetching
Use the exact Meta form definition when access allows, otherwise reconstruct fields from received leads or start from defaults.
Campaign mapping
Link each Page-backed form to the correct IRM365 campaign for clean attribution.
Automatic delivery
New submissions are delivered to IRM365 in the background without CSV exports.
Assignment rules
Run scoring, duplicate checks, and routing as soon as the new lead is created.
Campaign insights
Sync campaign impressions, clicks, and spend where Meta makes those insights available.
FAQ
Frequently asked questions
IRM365 connects to the Facebook Pages that own your Meta lead forms. When those Page-backed lead campaigns run across eligible Facebook and Instagram placements, their form submissions can flow through the same Meta connection. This is not a separate Instagram inbox or Direct Messages integration.
Continue the workflow
Related features
IRM365 modules are connected. Explore the next capabilities that usually sit beside this feature in a real brokerage workflow.
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