IRM365

Zoho CRM or IRM365?Built for real estate, or built by you

Zoho CRM is a flexible general CRM that costs less per user. To run a UAE agency on it, a Zoho partner builds the portals, MOUs, leases and PDCs around it. IRM365 has them built in.

Book a DemoCompare features

Running a UAE agency on Zoho CRM

What you put together to cover the real estate workflow.

  1. Zoho CRM licenceAED 51–190 per user a month, billed annually
  2. Real estate setupCustom modules, usually built by a Zoho partner
  3. Portal leadsPartner-built Bayut and Property Finder connectors
  4. MOUs, leases and PDCsDesigned and maintained as custom modules
  5. WhatsApp messagesMessaging credits bought separately

On IRM365

One platform, built in

  • Bayut, Property Finder and Dubizzle leads
  • Sales offers, MOUs and approvals
  • Leases, installments and PDCs
  • Commissions and cash flow

AED 1,499 a month for 10 users, onboarding included

See it working

Partner and connector costs vary by provider and aren't published, so they're not priced here. IRM365: AED 1,499 is the listed Growth price, with 30% off for the first 12 months; no VAT currently charged; monthly, no annual commitment.

Feature by feature

Zoho CRM details come from its public pricing and product pages, checked November 2026. Where their pages don't mention something, we say so rather than guess.

IRM365Zoho CRM
Cost and terms
10 users, per monthAED 1,499 listed, 30% off for the first 12 months, no VAT currentlyAED 510 on Standard (AED 51 per user), billed annually; free for 3 users
ContractMonthly, no annual commitmentMonthly or yearly, no contract
SetupGuided onboarding included, in Arabic and EnglishReal estate setup usually built by a Zoho partner
UAE real estate workflow
Bayut, Property Finder, Dubizzle leadsBayut, Property Finder and Dubizzle, built inThrough partner-built solutions, not built in
Publishing listings to portalsComing soonThrough partner-built solutions
Sales offers and MOUsOffers become MOUs, with approvalsNo real estate module; built with custom modules
Leases and renewalsCreate, renew, terminate and settle, with PDCsNo real estate module; built with custom modules
Installments and PDCsInstallments, PDCs, RCDs and receiptsNo real estate module; built with custom modules
Commissions and cash flowAgent and broker commission, cash flow reportBuilt with custom modules and workflows
Integrations and messaging
WhatsAppChats with leads recorded on the lead's timelineBuilt in on paid editions; messaging credits extra
Meta lead adsFacebook and Instagram forms, field mapping, campaign insightsFacebook lead ads through Zoho Social
TikTok lead adsBuilt in, across multiple ad accountsNot mentioned in their published features
AI on each leadLead summary, next action and a drafted follow-upZia: record summaries, predictions and a writing assistant
Mobile appComing sooniOS and Android apps
Public APIComing soonREST API
Operations
Approvals and auditApproval queues for MOUs and disqualifications, full audit logApproval processes and audit log
Maintenance requestsUnit requests tracked to resolution with vendor, cost and priorityNo real estate module; built with custom modules
Staff attendancePhone punch-in with geofence, shifts and rostersA separate product, Zoho People

Sources: Zoho CRM pricing, WhatsApp for Zoho CRM. Check them for current terms.

Zoho CRM suits you if

  • You already run your business on other Zoho apps
  • A Zoho partner will build and maintain your real estate setup
  • The lowest price per user matters most

IRM365 suits you if

  • You want Bayut, Property Finder and Dubizzle leads without a connector
  • You track MOUs, leases, installments and PDCs next to your deals
  • You want it working without a partner building it for you
Book a demo

Common questions

On licence price, yes. Zoho CRM Standard is AED 51 per user a month billed annually, so 10 users cost AED 510 a month, and it's free for up to 3 users. IRM365 Growth is AED 1,499 a month for 10 users, with 30% off for the first year. The difference is what's included: IRM365 comes with Bayut, Property Finder and Dubizzle leads, MOUs, leases, installments and PDCs built in, while on Zoho these are usually built by a partner at extra cost.

Continue the workflow

Related features

IRM365 modules are connected. Explore the next capabilities that usually sit beside this feature in a real brokerage workflow.

Lead Management

Capture and score leads from every channel

Learn more

Sales Agreements

Sales offers and MOUs with approvals

Learn more

Finance & Collections

Installments, PDCs, receipts and cash flow

Learn more

AI Lead Intelligence

Summaries, next actions and drafted follow-ups

Learn more

Bayut Integration

Capture Bayut enquiries automatically

Learn more
Get started

Ready to close more deals with less effort?

Join UAE real estate teams who run their entire business — leads, deals, contracts, and finance — from one platform. No annual contract.

Book a DemoContact Sales
Personalized walkthrough
30-minute live demo
No annual contract — cancel anytime
GDPR-ready
TLS 1.2
AES-256
Audit trail