Glossary
Real estate & CRM terms, explained
Plain-English definitions of the UAE property and CRM terms that come up in everyday real estate work — from MOUs and PDCs to Ejari, Oqood, and lead scoring.
UAE Property
Bayut Bayut is a major UAE property portal where buyers and tenants search listings and send enquiries to real estate agencies. DLD (Dubai Land Department) The Dubai Land Department is the government body responsible for registering real estate transactions and ownership in Dubai. Dubizzle Dubizzle is a UAE classifieds and property portal where real estate teams receive buyer and tenant enquiries from listings. Ejari Ejari is Dubai's mandatory system for registering tenancy contracts, giving a rental agreement official legal standing with the Dubai Land Department. Freehold Property Freehold property is real estate where the buyer owns both the unit and the land outright, indefinitely — available to all nationalities in Dubai's designated freehold areas. Golden Visa The UAE Golden Visa is a long-term residency permit that property investors can qualify for by buying real estate valued at AED 2 million or more. Lease Agreement A lease agreement is the rental contract between landlord and tenant, covering the property, rent, term, payment schedule, and obligations. MOU (Memorandum of Understanding) In UAE real estate, an MOU is the sale agreement between a buyer and seller that sets out the price, terms, and obligations before the transfer completes. NOC (No Objection Certificate) In UAE property sales, an NOC is a certificate from the developer confirming there are no outstanding dues on a unit, required before ownership can be transferred. Off-Plan Property Off-plan property is a unit sold before or during construction, typically bought from the developer on a payment plan and handed over once complete. Oqood Oqood is the Dubai Land Department system used to register off-plan property sales, providing interim registration until the title deed is issued at handover. Property Finder Property Finder is a major UAE real estate portal used by buyers and tenants to search listings and contact agencies. RERA (Real Estate Regulatory Agency) RERA is the regulatory arm of the Dubai Land Department that governs real estate activity in Dubai, including brokers, developers, and tenancy rules. Sales Offer A sales offer is the proposal sent to a buyer before an accepted deal becomes a formal MOU or sale agreement. Snagging Snagging is the pre-handover inspection of a new property to identify defects and unfinished work for the developer to fix before the buyer takes possession. Tasdeeq Tasdeeq is Ajman's tenancy contract authentication system — the emirate's equivalent of Dubai's Ejari for registering and attesting lease agreements. Title Deed A title deed is the official document, issued by the Dubai Land Department, that proves legal ownership of a property.
Finance
Escrow Account In UAE off-plan sales, an escrow account holds buyers' payments and releases funds to the developer against verified construction progress, protecting buyers. PDC (Post-Dated Cheque) A post-dated cheque is a cheque written for a future date, widely used in the UAE to pay rent in instalments and to settle property payment plans. RCD (Receipt Collection Distribution) An RCD links received money to the exact installments it pays, keeping agreement balances, receipt history, and cheque status accurate. Real Estate Commission Real estate commission is the fee earned by an agency, broker, or agent when a sale or lease transaction is completed. Service Charge A service charge is the annual fee property owners pay toward the maintenance and management of a building's shared areas and facilities.
CRM
Agent KPI An agent KPI is a measurable performance indicator for a sales agent, such as follow-up activity, pipeline progress, conversion, or closed revenue. Lead Assignment Lead assignment is the process of routing each new enquiry to the right agent or team based on rules such as branch, source, budget, area, and availability. Lead Scoring Lead scoring ranks incoming enquiries by how likely they are to convert, so agents work the most promising leads first instead of treating every lead the same. Property Inventory Property inventory is the structured catalogue of projects, properties, and units that a real estate team can sell, lease, reserve, or manage. Property Portal Integration A property portal integration brings enquiries from listing portals into a CRM automatically, preserving source, listing, and customer context. Real Estate CRM A real estate CRM is software that manages property leads, deals, contacts, and transactions in one system, replacing spreadsheets and scattered chat groups. Rental Lead A rental lead is a tenant enquiry for a property to rent, usually qualified by rental type, budget, payment terms, move-in date, furnishing, bedrooms, and area. Sales Pipeline A sales pipeline is the set of stages a deal moves through from first interest to close, giving teams a visual, trackable view of every opportunity in progress.