HubSpot or IRM365?A marketing engine, or an agency system
HubSpot is at its best running inbound marketing. A UAE agency also needs Bayut and Property Finder leads, MOUs, leases and PDCs — and HubSpot doesn't cover those out of the box.
Running a UAE agency on HubSpot
What you put together to cover the real estate workflow.
- Sales Hub Professional$90–100 per seat a month, annual commitment
- OnboardingRequired one-off $1,500 for Professional
- WhatsAppNeeds Marketing Hub or Service Hub Professional as well
- Portal leadsCustom or third-party integration
- MOUs, leases and PDCsNot covered out of the box
On IRM365
One platform, built in
- Bayut, Property Finder and Dubizzle leads
- Sales offers, MOUs and approvals
- Leases, installments and PDCs
- Commissions and cash flow
AED 1,499 a month for 10 users, onboarding included
HubSpot prices are in USD and exclude tax. Integration costs vary by provider, so they're not priced here. IRM365: AED 1,499 is the listed Growth price, with 30% off for the first 12 months; no VAT currently charged; monthly, no annual commitment.
Feature by feature
HubSpot details come from its public pricing and product pages, checked November 2026. Where their pages don't mention something, we say so rather than guess.
| IRM365 | HubSpot | |
|---|---|---|
| Cost and terms | ||
| 10 users, per month | AED 1,499 listed, 30% off for the first 12 months, no VAT currently | Starter $70–200 (≈ AED 257–734); Professional $900–1,000 (≈ AED 3,300–3,670) |
| Contract | Monthly, no annual commitment | Professional needs an annual commitment |
| Setup | Guided onboarding included, in Arabic and English | Professional requires a one-off $1,500 onboarding |
| UAE real estate workflow | ||
| Bayut, Property Finder, Dubizzle leads | Bayut, Property Finder and Dubizzle, built in | Not mentioned in their published features |
| Publishing listings to portals | Coming soon | Not mentioned in their published features |
| Sales offers and MOUs | Offers become MOUs, with approvals | Quotes; no real estate module |
| Leases and renewals | Create, renew, terminate and settle, with PDCs | No real estate module |
| Installments and PDCs | Installments, PDCs, RCDs and receipts | No real estate module |
| Commissions and cash flow | Agent and broker commission, cash flow report | Not mentioned in their published features |
| Integrations and messaging | ||
| Chats with leads recorded on the lead's timeline | Shared inbox; needs Marketing Hub or Service Hub Professional | |
| Meta lead ads | Facebook and Instagram forms, field mapping, campaign insights | Facebook lead ads sync |
| TikTok lead ads | Built in, across multiple ad accounts | Not mentioned in their published features |
| AI on each lead | Lead summary, next action and a drafted follow-up | Breeze AI assistant and agents |
| Mobile app | Coming soon | iOS and Android apps |
| Public API | Coming soon | Public API |
| Operations | ||
| Approvals and audit | Approval queues for MOUs and disqualifications, full audit log | Advanced quote approvals on Enterprise |
| Maintenance requests | Unit requests tracked to resolution with vendor, cost and priority | No property maintenance module mentioned |
| Staff attendance | Phone punch-in with geofence, shifts and rosters | Not mentioned in their published features |
Sources: HubSpot Sales Hub pricing, HubSpot WhatsApp integration. Check them for current terms.
HubSpot suits you if
- Inbound marketing — content, email and landing pages — drives your growth
- Your team sells across many markets, not only the UAE
- Your budget covers Professional seats and the onboarding fee
IRM365 suits you if
- You want Bayut, Property Finder and Dubizzle leads without a connector
- You track MOUs, leases, installments and PDCs next to your deals
- You want it working without a partner building it for you
Common questions
Related features
IRM365 modules are connected. Explore the next capabilities that usually sit beside this feature in a real brokerage workflow.
Lead Management
Capture and score leads from every channel
Learn moreSales Agreements
Sales offers and MOUs with approvals
Learn moreFinance & Collections
Installments, PDCs, receipts and cash flow
Learn moreAI Lead Intelligence
Summaries, next actions and drafted follow-ups
Learn moreBayut Integration
Capture Bayut enquiries automatically
Learn moreReady to close more deals with less effort?
Join UAE real estate teams who run their entire business — leads, deals, contracts, and finance — from one platform. No annual contract.