Unified lead inbox
See every portal, campaign, referral, walk-in, and import enquiry in one workspace.
Lead Management
Real estate lead management software that captures every lead
Real estate lead management software that captures leads from portals, paid campaigns, spreadsheets, walk-ins, and referrals; qualifies preferences, detects duplicates, scores intent, and converts the best enquiries into opportunities.
Lead lifecycle
From enquiry to opportunity without losing context.
01
New enquiry
Portal, campaign, referral, walk-in
02
Qualified lead
Budget, timeline, purpose, type
03
Assigned agent
Owner, score, priority, next action
04
Follow-up
Calls, WhatsApp, email, meetings
05
Opportunity
Converted into the sales pipeline
The Leads Workspace
One workspace for every lead your team owns.
Status, source, score, owner, last touch, and next follow-up stay visible, so real estate lead tracking happens at a glance without opening every record.
StatusSourceScoreOwnerNext follow-up
app.irm365.com/leads
01Multi-Channel Capture
Capture leads from every channel
Bring portal, campaign, referral, walk-in, phone, and spreadsheet enquiries into one lead workspace, then preserve source, status, owner, score, and next follow-up context.
- Auto-capture from Bayut, Property Finder & Dubizzle
- Meta, TikTok & Google campaign leads
- Manual walk-ins, phone calls, referrals & spreadsheet imports
- Capture preferences: budget, timeline, property type & purpose
Lead InboxAuto-capturing
- Sarah MansourBayut · BuyNewjust nowRouted to Kyle Paulan · assignment rule matched
- Ahmed KhalifaDubizzle · InvestNew2m
- Priya NairProperty Finder · RentNew9m
- Omar HaddadMeta Ads · BuyNew14m
- Fatima Al ZaabiWhatsApp · RentNew21m
02Qualification & Lifecycle
Qualify leads before they enter the pipeline
Capture budget, down payment, timeline, buying purpose, category, unit type, and status preferences so scoring and assignment rules work from real buyer intent.
- Buyer preferences for budget, down payment, timeline, category, unit type, and purpose
- Rental qualification: long or short-term, rental budget, payment terms, move-in and check-out dates, furnishing, and bedrooms
- Statuses from NEW and WORKING through QUALIFIED, NURTURING, CONVERTED, LOST, JUNK, and DUPLICATE
- Duplicate detection by normalized phone and email
- Favorites, attachments, opportunities, activities, approvals, audit, and analytics on the lead record
- New leadSarah Mansour · Bayut · AED 1.8M
- Capture preferencesBudget · timeline · type · purpose
- Score13/15 — rules auto-appliedHot
- Auto-assignRouting rule matched → Fatima A.
- Agent notifiedPush notification · in 1.2s
- Start workingFirst call logged · status → WORKING
Mark QualifiedConverts into an opportunity
Mark JunkApproval-gated disqualification
03Smart Lead Scoring
Smart scoring prioritizes your leads
Lead scores are calculated from configurable positive and negative rules across source quality, budget fit, timeline, priority, status, category, and captured preferences — so agents can sort work by intent. A guided rule builder scopes each rule to sale or rental leads, so a rental rule never scores a buyer.
- Numeric lead scores from positive and negative scoring rules
- Build rules with a guided scope, condition, and score-impact editor and a domain-grouped field picker
- Sort lead lists by score and priority to focus the day
- Recalculate scores after rule changes
Scoring RulesAuto-applied
- Budget fitAED 400K – 1.5M+4
- Source qualityBayut portal lead+3
- TimelineReady within 1 month+4
- EngagementReplied on WhatsApp+3
- Down paymentNot provided yet−1
SMSarah MansourHot13/15
Capabilities
Everything inside the lead record
Every part of the lead record in one view — capture, qualify, score, own, and keep the full history, without hopping between modules.
Qualification fields
Capture budget, down payment, timeline, category, unit type, and buying purpose.
Lead scoring
Prioritize hot, warm, and cold leads with configurable scoring rules.
Owner control
Keep ownership clear with assigned agent, status, next action, and audit history.
Duplicate control
Detect repeat enquiries by normalized phone and email before they pollute the pipeline.
Complete record
Keep favorites, attachments, opportunities, activities, approvals, and analytics together.
FAQ
Frequently asked questions
Lead management is the process of capturing every property enquiry, qualifying it, assigning it to the right agent, and tracking follow-up until it converts or closes. IRM365 brings portal, campaign, referral, call, and walk-in leads into one workspace so nothing is lost in spreadsheets or chat groups.
Continue the workflow
Related features
IRM365 modules are connected. Explore the next capabilities that usually sit beside this feature in a real brokerage workflow.
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