Ruby CRM or IRM365?Listings and WhatsApp, or the whole deal
Both are built in the UAE and capture Bayut, Property Finder and Dubizzle leads. Ruby CRM centres on WhatsApp per agent and publishing listings to four portals. IRM365 carries the deal on after the offer — MOUs, leases, installments, PDCs and commissions.
Running a UAE agency on Ruby CRM
What you put together to cover the real estate workflow.
- Ruby CRMAED 150 per user a month billed yearly, AED 210 monthly
- MOUs and approvalsNot mentioned in its published features
- Installments, PDCs and receiptsNot mentioned; usually kept in a spreadsheet or accounting tool
- Agent commissionsNot mentioned in its published features
On IRM365
One platform, built in
- Bayut, Property Finder and Dubizzle leads
- Sales offers, MOUs and approvals
- Leases, installments and PDCs
- Commissions and cash flow
AED 1,499 a month for 10 users, onboarding included
Ruby CRM prices are as listed on its pricing page. IRM365: AED 1,499 is the listed Growth price, with 30% off for the first 12 months; no VAT currently charged; monthly, no annual commitment.
Feature by feature
Ruby CRM details come from its public pricing and product pages, checked November 2026. Where their pages don't mention something, we say so rather than guess.
| IRM365 | Ruby CRM | |
|---|---|---|
| Cost and terms | ||
| 10 users, per month | AED 1,499 listed, 30% off for the first 12 months, no VAT currently | AED 1,500 billed yearly (AED 150 per user), or AED 2,100 monthly |
| Contract | Monthly, no annual commitment | Monthly or yearly |
| Setup | Guided onboarding included, in Arabic and English | Listings and agents imported from the portals at onboarding |
| UAE real estate workflow | ||
| Bayut, Property Finder, Dubizzle leads | Bayut, Property Finder and Dubizzle, built in | Bayut, Property Finder, Dubizzle and Skyloov, built in |
| Publishing listings to portals | Coming soon | Publishes to all four portals and your own website |
| Sales offers and MOUs | Offers become MOUs, with approvals | Form A and NOC documents; MOUs not mentioned |
| Leases and renewals | Create, renew, terminate and settle, with PDCs | Generates a lease agreement; renewals and settlement not mentioned |
| Installments and PDCs | Installments, PDCs, RCDs and receipts | Not mentioned in its published features |
| Commissions and cash flow | Agent and broker commission, cash flow report | Not mentioned in its published features |
| Integrations and messaging | ||
| Chats with leads recorded on the lead's timeline | Inbox per agent on the official Cloud API, with live translation | |
| Meta lead ads | Facebook and Instagram forms, field mapping, campaign insights | Facebook and Instagram lead ads |
| TikTok lead ads | Built in, across multiple ad accounts | Not mentioned in its published features |
| AI on each lead | Lead summary, next action and a drafted follow-up | AI updates lead stages and schedules follow-ups from conversations |
| Mobile app | Coming soon | Mobile app |
| Public API | Coming soon | API keys for your website and other tools |
| Operations | ||
| Approvals and audit | Approval queues for MOUs and disqualifications, full audit log | Listing approvals with a full history |
| Maintenance requests | Unit requests tracked to resolution with vendor, cost and priority | Not mentioned in its published features |
| Staff attendance | Phone punch-in with geofence, shifts and rosters | Optional module with location check-in |
Sources: Ruby CRM pricing, Ruby CRM feature documentation. Check them for current terms.
Ruby CRM suits you if
- Your day revolves around listings and publishing them to the portals
- Agents work leads mainly on WhatsApp, often in several languages
- You sell a lot of off-plan and want developer inventory synced in
IRM365 suits you if
- You want MOUs, leases, installments and PDCs next to your deals
- Commissions and cash flow belong in the same system as the pipeline
- You also manage leases, renewals and maintenance for landlords
Common questions
Related features
IRM365 modules are connected. Explore the next capabilities that usually sit beside this feature in a real brokerage workflow.
Lead Management
Capture and score leads from every channel
Learn moreSales Agreements
Sales offers and MOUs with approvals
Learn moreFinance & Collections
Installments, PDCs, receipts and cash flow
Learn moreAI Lead Intelligence
Summaries, next actions and drafted follow-ups
Learn moreBayut Integration
Capture Bayut enquiries automatically
Learn moreReady to close more deals with less effort?
Join UAE real estate teams who run their entire business — leads, deals, contracts, and finance — from one platform. No annual contract.