Bitrix24 or IRM365?An everything app, or a real estate app
Bitrix24 bundles CRM with chat, tasks and an intranet at a flat price. For portal leads and real estate workflows you add apps and partner modules from its Market. IRM365 has them built in.
Running a UAE agency on Bitrix24
What you put together to cover the real estate workflow.
- Bitrix24 Standard$99–144 a month flat, up to 50 users
- Portal leadsA Market app such as PropBridge, AED 99–499 a month
- Real Estate appBuilt by a partner; Professional plan recommended
- MOUs, leases and PDCsNot mentioned in the published features
On IRM365
One platform, built in
- Bayut, Property Finder and Dubizzle leads
- Sales offers, MOUs and approvals
- Leases, installments and PDCs
- Commissions and cash flow
AED 1,499 a month for 10 users, onboarding included
Bitrix24 prices are in USD. Partner app prices are as listed on the Bitrix24 Market. IRM365: AED 1,499 is the listed Growth price, with 30% off for the first 12 months; no VAT currently charged; monthly, no annual commitment.
Feature by feature
Bitrix24 details come from its public pricing and product pages, checked November 2026. Where their pages don't mention something, we say so rather than guess.
| IRM365 | Bitrix24 | |
|---|---|---|
| Cost and terms | ||
| 10 users, per month | AED 1,499 listed, 30% off for the first 12 months, no VAT currently | $99–144 flat for up to 50 users on Standard (≈ AED 364–529) |
| Contract | Monthly, no annual commitment | Monthly or annual |
| Setup | Guided onboarding included, in Arabic and English | Real estate setup through Market apps and partners |
| UAE real estate workflow | ||
| Bayut, Property Finder, Dubizzle leads | Bayut, Property Finder and Dubizzle, built in | Through paid Market apps, such as PropBridge at AED 99–499 a month |
| Publishing listings to portals | Coming soon | Through Market apps |
| Sales offers and MOUs | Offers become MOUs, with approvals | A partner's Real Estate app covers listings and the sales funnel |
| Leases and renewals | Create, renew, terminate and settle, with PDCs | Not mentioned in their published features |
| Installments and PDCs | Installments, PDCs, RCDs and receipts | Not mentioned in their published features |
| Commissions and cash flow | Agent and broker commission, cash flow report | Not mentioned in their published features |
| Integrations and messaging | ||
| Chats with leads recorded on the lead's timeline | Included from the Basic plan, through Open Channels | |
| Meta lead ads | Facebook and Instagram forms, field mapping, campaign insights | CRM web forms in Facebook lead ads |
| TikTok lead ads | Built in, across multiple ad accounts | Not mentioned in their published features |
| AI on each lead | Lead summary, next action and a drafted follow-up | AI assistant on Vibe+ plans |
| Mobile app | Coming soon | iOS and Android apps |
| Public API | Coming soon | REST API and Market apps |
| Operations | ||
| Approvals and audit | Approval queues for MOUs and disqualifications, full audit log | Workflows and business processes |
| Maintenance requests | Unit requests tracked to resolution with vendor, cost and priority | Not mentioned in their published features |
| Staff attendance | Phone punch-in with geofence, shifts and rosters | Time tracking built in |
Sources: Bitrix24 pricing, PropBridge on Bitrix24 Market, Bitrix24 Real Estate app. Check them for current terms.
Bitrix24 suits you if
- You want CRM, chat, tasks and an intranet in one app
- A large team needs one flat monthly price
- You're comfortable assembling apps from the Bitrix24 Market
IRM365 suits you if
- You want Bayut, Property Finder and Dubizzle leads without a connector
- You track MOUs, leases, installments and PDCs next to your deals
- You want it working without a partner building it for you
Common questions
Related features
IRM365 modules are connected. Explore the next capabilities that usually sit beside this feature in a real brokerage workflow.
Lead Management
Capture and score leads from every channel
Learn moreSales Agreements
Sales offers and MOUs with approvals
Learn moreFinance & Collections
Installments, PDCs, receipts and cash flow
Learn moreAI Lead Intelligence
Summaries, next actions and drafted follow-ups
Learn moreBayut Integration
Capture Bayut enquiries automatically
Learn moreReady to close more deals with less effort?
Join UAE real estate teams who run their entire business — leads, deals, contracts, and finance — from one platform. No annual contract.