The CRM that runs your whole brokerage
From the first portal enquiry to the signed MOU, activity follow-up, commission, and report — keep brokerage operations in one clean workspace.
Every enquiry, every channel, one pipeline
Leads scatter across portal inboxes and ad platforms. IRM365 brings portal and lead-form submissions into a single pipeline, tags each record with its source and campaign, and links the unit when references match — so managers can see what is being worked without reconciling spreadsheets.
- Portal capture from Bayut, Property Finder & Dubizzle
- Meta, Google, and TikTok lead forms
- Manual enquiries can still be entered by the team
- Duplicate detection supports manager review
- Sarah MansourBayut · BuyNewjust nowRouted to Kyle Paulan · assignment rule matched
- Ahmed KhalifaDubizzle · InvestNew2m
- Priya NairProperty Finder · RentNew9m
- Omar HaddadMeta Ads · BuyNew14m
- Fatima Al ZaabiWhatsApp · RentNew21m
Rule-based scoring and assignment your managers control
Not every lead needs the same owner or priority. IRM365 combines configurable scoring with assignment rules so managers can control how work is distributed by campaign, branch, source, employee coverage, or round-robin logic.
- Configurable lead scoring rules
- Assignment by campaign, branch, source, or distribution rule
- Round-robin or weighted distribution where configured
- Assigned and unassigned queues stay visible
- Budget fitAED 400K – 1.5M+4
- Source qualityBayut portal lead+3
- TimelineReady within 1 month+4
- EngagementReplied on WhatsApp+3
- Down paymentNot provided yet−1
A deal pipeline with offers and MOUs built in
Move every deal through a visual Kanban pipeline with win probability by stage and expected close dates. Generate sales offers, proposals, and MOUs straight from the deal record, and let every note, viewing, and document log automatically so pipeline reviews start with facts, not guesswork.
- Drag-and-drop pipeline with win probability
- Sales offers & proposals from the deal
- MOU generation from customizable templates
- Viewings, notes, and documents stay on the deal
Auto-calculated commissions and a live agent leaderboard
Stop rebuilding the commission spreadsheet every month. IRM365 calculates commissions automatically on closed deals, and agent performance analytics surface closings, pipeline value, and earnings — giving managers a clear leaderboard and agents a transparent view of exactly where they stand.
- Automatic commission calculation on closings
- Agent leaderboard by closings & pipeline value
- Conversion and stage-by-stage analytics
- Exportable reports for ownership
Real estate agency CRM questions
Everything brokerages ask before running their team on IRM365.
Related features
IRM365 modules are connected. Explore the next capabilities that usually sit beside this feature in a real brokerage workflow.
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