CRM & Leads
- Lead capture
- Campaign sources
- Scoring & assignment
- Customers & contacts
Real Estate CRM · Built for the UAE
The real estate CRM UAE agencies use toCapture Leads
Capture every lead from Bayut, Property Finder, Dubizzle, Meta, and TikTok the instant it lands, auto-route it to the right agent, and close before competitors pick up the phone.
No credit card · Go live in 3–7 days · Cancel anytime
UAE VAT-readyArabic & EnglishTrusted by UAE agencies
Every sourceBayutProperty FinderDubizzleMeta AdsTikTokWhatsAppWebsite
AI: High-intent buyernow
Budget AED 1.5–2.5M
1-month timeline
MOU approved2h
Unit 1605 · AED 1.2M
Ready for activation
PDC due14 Feb
AED 80,000 · 14 Feb
Collection pending
Follow-up scheduled1d
Tomorrow · WhatsApp
Assigned to Sara K.
Trusted by leading UAE agencies
IM PropertiesHS REAL ESTATEMaisam PropertiesGLOBAL LANDGlobal Real EstateGEMS PROPERTIESBrix PropertiesCITY WALK REAL ESTATE
IM PropertiesHS REAL ESTATEMaisam PropertiesGLOBAL LANDGlobal Real EstateGEMS PROPERTIESBrix PropertiesCITY WALK REAL ESTATE
IM PropertiesHS REAL ESTATEMaisam PropertiesGLOBAL LANDGlobal Real EstateGEMS PROPERTIESBrix PropertiesCITY WALK REAL ESTATE
IM PropertiesHS REAL ESTATEMaisam PropertiesGLOBAL LANDGlobal Real EstateGEMS PROPERTIESBrix PropertiesCITY WALK REAL ESTATE
01The Problem
Why UAE real estate teams outgrow generic CRMs
Deals don’t die because agents are lazy. They die between disconnected tools.
Leads land in one place. Activities happen in another. MOUs, leases, PDCs, commissions, and inventory sit in spreadsheets. By the time managers see the gap, the buyer has already spoken to someone else.
IRM365 connects the whole chain — capture to collection
The fragmented workflow4 break points
- Portal lead arrivesAED 2M enquiry · Bayut
- Lands in WhatsApp / sheetNo owner, no timestampOwnership unclear
- Agent follow-upFirst reply hours laterBuyer already called back elsewhere
- Offer · MOU · leaseManual PDFs outside the systemNo approval trail
- PDCs & collectionsTracked in a spreadsheetCheques slip
Deal goes to whoever replied first
01
Lead response breaks
Leads arrive from portals, campaigns, walk-ins, and WhatsApp — but ownership is unclear and the first reply comes hours late.
02
Generic CRMs stop at the deal
Offers, MOUs, leases, renewals, settlements, and PDCs live outside the system in files and templates.
03
Managers lose visibility
Activities, commissions, collections, and unit status are scattered across spreadsheets nobody trusts.
02Main features
Everything you need to close more deals
From the first enquiry to the final settlement — the core of what UAE agencies run on IRM365 every day.
Leads, Campaigns & Routing
Capture from Bayut, Property Finder, Dubizzle, Meta & TikTok — scored, deduplicated, and auto-assigned to the right agent.
Explore
AI Lead Intelligence
AI summaries, quality assessment, and ready-to-send message drafts for every lead.
Explore AI InsightsHOT · 9/10
High-intent buyer — clear budget AED 1.5–2.5M and a 1-month timeline.
Quality: HotSlow response · 191m
Recommended: schedule a call to qualify & discuss preferences.
Follow-up draftEmailWhatsAppSMS
“Hi Jenny, following up on your interest in a 2BR in Ajman within your AED 1.5–2.5M budget — shall we schedule a viewing this week?”
Activities & Follow-ups
Log calls, meetings, WhatsApp; schedule the next step; measure follow-up discipline.
ExploreFollow-up · Jenny2h
WhatsApp · Omar1d
Viewing · SaraTmrw
Sale Agreements & Lease
Offers → MOUs with approval-gated activation, plus lease contracts to settlement.
Explore MOU · Unit 1605MOU-1042
AED 1.2M
DraftApprovedActive
Finance, PDCs & Collections
Invoices, receipts, installments, PDCs, and commissions — collections under control.
Explore CollectionsThis month
AED 1.2Mof 1.9M
PDC · 14 FebAED 80,000
Projects, Properties, Units & Reports
The inventory backbone with ownership history and portal IDs, plus money, schedule, and performance reports.
Explore
03Lease Management
Not just a lead CRM — the full lease lifecycle
From unit availability to an active lease — renewals, payments, PDCs, and settlement, all linked to the right unit, tenant, and broker.
- Link every lease to project, property, unit, tenant & broker
- Generate lease contracts with terms and branded PDFs
- Track installments, PDCs, receipts, and settlement
- Manage renewals, termination, and approval status
01Offer
02Contract
03Renewal
04Settled
04One connected lifecycle
From first enquiry to final settlement — one connected flow
Most CRMs stop at the signed deal. IRM365 keeps going — through agreements, finance, and lease settlement, all on one record.
- 01
Capture
Portal, ad & WhatsApp leads in one inbox
- 02
Qualify
Score, dedupe & route to the right agent
- 03
Follow up
Reminders & AI drafts keep leads moving
- 04
Convert
Deals advance through pipeline stages
- 05
Agree
MOU or lease — approval-gated activation
- 06
Collect
Installments, PDCs & commissions tracked
- 07
Report
Live dashboards — no second system
05Integrations
Integrate with your favorite tools
Connect seamlessly with popular ad platforms, sync your workspace, and manage finances natively — all from one dashboard.
View all integrations
“We cut our lead response time by 60% after connecting Facebook and TikTok ads directly to IRM365.”
Zubair Sajjid.Sales Manager, IM Properties
Bayut Leads
Auto-capture leads from Bayut property listings directly into your pipeline.
Property Finder Leads
Auto-capture leads from Property Finder listings directly into your pipeline.
Dubizzle Leads
Auto-capture leads from Dubizzle property listings in real time.
Facebook Leads
Auto-capture leads from Facebook & Instagram ad campaigns.
Google Leads
Import leads from Google lead generation ads in real time.
TikTok Leads
Import leads from TikTok lead generation ads in real time.
IRM Books
Native accounting — invoicing, receipts, installments, cash flow.
REST API
Full API access for building custom integrations and workflows.
Webhooks
Real-time event notifications pushed to your own systems.
06Comparison
Built for the operating reality of UAE real estate teams
Most tools can store contacts. IRM365 connects the actual work: portal leads, follow-ups, MOUs, leases, PDCs, inventory, approvals, and reports.
| Capability | IRM365Purpose-built | Generic CRMConfigure everything | Legacy RE CRMDated & rigid | Sheets / WhatsAppNo system |
|---|---|---|---|---|
| Portal lead capture | Native — Bayut, PF & Dubizzle | Custom setup / connectors | Partial, often manual | Copy-paste from email |
| UAE real estate workflow | Leads, MOUs, leases & AED | Custom objects to build | Partial fit | No structure |
| Follow-up discipline | SLAs, overdue alerts, AI drafts | Generic task lists | Basic reminders | Individual effort |
| Sales offers & MOUs | Offers → MOUs, approval-gated | Custom documents | Often a separate tool | Manual PDFs |
| Lease lifecycle | Offer → contract → renewal → settled | Custom build | Limited | Files + reminders |
| Finance, PDCs & collections | Installments, PDCs, receipts | External accounting tool | Limited | Spreadsheets |
| Inventory hierarchy | Projects → properties → units | Custom fields | Partial | Files / sheets |
| Go-live time | 3–7 days | Weeks to months of setup | Weeks | Instant, but fragile |
Built-inPossible with setupNot really
Compare on a live demoComparison reflects typical setup patterns. Exact capabilities vary by configuration, data quality, and implementation scope.
07Trusted by Agencies
Built for teams that close deals
Real estate agencies across the UAE trust IRM365 to manage leads, contracts, and finances from one platform.
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Land
“We onboarded 3 branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
CEO, IM Properties
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Land
“We onboarded 3 branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
CEO, IM Properties
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Land
“We onboarded 3 branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
CEO, IM Properties
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Land
“We onboarded 3 branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
CEO, IM Properties
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Land
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“We onboarded 3 branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
CEO, IM Properties
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Land
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“We onboarded 3 branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
CEO, IM Properties
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Land
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“We onboarded 3 branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
CEO, IM Properties
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Land
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“We onboarded 3 branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
CEO, IM Properties
08Pricing
Simple pricing that scales per seat
AED 500/month covers your first two users — then AED 200 per additional user. Teams of 3+ get 30% off year one. Monthly billing, no annual contract.
Seat calculator
Know the monthly cost before you talk to sales.
Transparent per-seat pricing for the full IRM365 platform. No feature tiers, no hidden module add-ons for CRM, lease, finance, reporting, or portal capture.
3
AED 490/month
AED 700 30% off year one · save AED 2,520
AED 500 base + AED 200 × 1 additional users.
Trial
14 days
Contract
Monthly
Modules
All
No credit card · No annual contract · Add or remove users monthly
Everything included
One platform price, not a maze of add-ons.
Each module below is included in the same seat price — no separate CRM, lease, finance, or reporting tier.
Sales & Activities
- Activities & follow-ups
- Opportunity pipeline
- AI summaries
- Sales offers & MOUs
Lease & Property
- Lease agreements
- Renewals & terminations
- Settlements
- Projects, properties & units
Finance & Collections
- Invoices & receipts
- Installments
- PDCs & RCDs
- Broker commission
Reports & Dashboards
- Lead & deal reports
- Cash flow
- PDC reports
- Activity performance
Admin & Control
- Roles & permissions
- Approvals
- Audit history
- Teams & settings
Included, not add-ons
The modules real estate teams usually get charged extra for.
Bayut, Property Finder & Dubizzle lead capture
Lease management and contract lifecycle
Finance, invoices, receipts, PDCs and collections
AI lead summaries, drafts and next actions
Reports, dashboards and exports
Dubai-based onboarding in Arabic and English
Onboarding included
Go live with a guided setup, not a blank workspace.
Our team helps configure the platform, prepare core data, connect workflows, and train the people who will use IRM365 every day.
Configure
Company, branches, roles, permissions and approval rules.
Import
Leads, projects, properties and units.
Connect
Portal sources, campaign sources and day-to-day workflows.
Train
Agents, managers and admins go live with guided onboarding.
Encrypted connections
Role-based permissions
Approval controls
Audit history
More than 50 users, multi-branch, or on-premise? Talk to sales09FAQ
Frequently asked questions
Everything you need to know about IRM365.
Ready to see IRM365 in action?
Book a 20-minute walkthrough around your lead sources, team setup, leases, finance, and reports.
Book a DemoIRM365 is built specifically for real estate businesses — agencies, brokerages, property developers, and property management companies across the UAE and GCC. Whether you manage 2 agents or 200+ across multiple branches, the platform scales to your team size and workflow.
Field notes
Practical thinking for modern real estate teams.
Short guides on lead capture, pipeline control, UAE workflows, and the operational habits that help agencies close with less chaos.
Read all articlesGet started
Ready to close more deals with less effort?
Join UAE real estate teams who run their entire business — leads, deals, contracts, and finance — from one platform. No annual contract.
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