Starter
2 users
AED499
/month300 units included
Listed monthly price
Get Started
No annual commitment
The real estate CRM UAE agencies use toCapture Leads
Capture every lead from Bayut, Property Finder, Dubizzle, Meta, and TikTok the instant it lands, auto-route it to the right agent, and close before competitors pick up the phone.
No credit card · Typical onboarding ~3–7 business days* · Cancel anytime
UAE VAT-readyArabic & EnglishTrusted by UAE agencies
Every sourceBayutProperty FinderDubizzleMeta AdsTikTokWhatsAppWebsite
AI: High-intent buyernow
Budget AED 1.5–2.5M
1-month timeline
MOU approved2h
Unit 1605 · AED 1.2M
Ready for activation
PDC due14 Feb
AED 80,000 · 14 Feb
Collection pending
Follow-up scheduled1d
Tomorrow · WhatsApp
Assigned to Sara K.
Trusted by leading UAE agencies
IM PropertiesHS REAL ESTATEMaisam PropertiesGLOBAL LANDGlobal Real EstateGEMS PROPERTIESBrix PropertiesCITY WALK REAL ESTATE
IM PropertiesHS REAL ESTATEMaisam PropertiesGLOBAL LANDGlobal Real EstateGEMS PROPERTIESBrix PropertiesCITY WALK REAL ESTATE
IM PropertiesHS REAL ESTATEMaisam PropertiesGLOBAL LANDGlobal Real EstateGEMS PROPERTIESBrix PropertiesCITY WALK REAL ESTATE
IM PropertiesHS REAL ESTATEMaisam PropertiesGLOBAL LANDGlobal Real EstateGEMS PROPERTIESBrix PropertiesCITY WALK REAL ESTATE
NewAI Assistants
Your CRM, in ChatGPT and Claude
Connect IRM365 and ask about your pipeline in plain words — no reports, no filters, no switching tabs.
- Read-only — it can never create, edit or delete a record
- Only what you can already see in IRM365; phone and email fields are not shared
- Admins decide who can connect, and can disconnect anyone
IRM365 connected
- In ChatGPT: "What follow-ups do I have today?" — You have 6 open follow-ups today. 2 are overdue: 11:30 am · Call Mariam Al Nuaimi · LEAD-DXB-208 · overdue 2:00 pm · WhatsApp Karim Haddad · Business Bay 1-bed 4:30 pm · Viewing with Sara Sharma · Dubai Marina 2-bed
- In Claude: "Which hot leads have gone quiet this week?" — 3 hot leads haven't been contacted for 5 days or more: Vikram Sharma · JVC · 6 days Lucas Clarke · Palm Jumeirah · 8 days Imran Khan · Business Bay · 5 days
- In ChatGPT: "Who in my team has overdue follow-ups?" — Two people in your team are behind: Faisal Qureshi · 3 overdue · oldest 2 days late Priya Nair · 1 overdue · a viewing feedback call
- In Claude: "Summarise deals expected to close this month" — 3 open deals, AED 10.05M in total (AED 6.78M weighted): Commitment · Arabian Ranches villa · AED 5.2M · 80% Negotiation · Downtown 2-bed · AED 3.4M · 60% Proposal · Business Bay 1-bed · AED 1.45M · 40%
01The Problem
Why UAE real estate teams outgrow generic CRMs
Deals don’t die because agents are lazy. They die between disconnected tools.
Leads land in one place. Activities happen in another. MOUs, leases, PDCs, commissions, and inventory sit in spreadsheets. By the time managers see the gap, the buyer has already spoken to someone else.
IRM365 connects the whole chain — capture to collection
The fragmented workflow4 break points
- Portal lead arrivesAED 2M enquiry · Bayut
- Lands in WhatsApp / sheetNo owner, no timestampOwnership unclear
- Agent follow-upFirst reply hours laterBuyer already called back elsewhere
- Offer · MOU · leaseManual PDFs outside the systemNo approval trail
- PDCs & collectionsTracked in a spreadsheetCheques slip
Deal goes to whoever replied first
01
Lead response breaks
Leads arrive from portals, campaigns, walk-ins, and WhatsApp — but ownership is unclear and the first reply comes hours late.
02
Generic CRMs stop at the deal
Offers, MOUs, leases, renewals, settlements, and PDCs live outside the system in files and templates.
03
Managers lose visibility
Activities, commissions, collections, and unit status are scattered across spreadsheets nobody trusts.
02Main features
Everything you need to close more deals
From the first enquiry to the final settlement — the core of what UAE agencies run on IRM365 every day.
Leads, Campaigns & Routing
Capture from Bayut, Property Finder, Dubizzle, Meta & TikTok — scored, deduplicated, and auto-assigned to the right agent.
Explore
AI Lead Intelligence
AI summaries and follow-up drafts, plus Ask Vox guidance for clearer activity notes.
Explore AI InsightsHOT · 9/10
High-intent buyer — clear budget AED 1.5–2.5M and a 1-month timeline.
Quality: HotSlow response · 191m
Recommended: schedule a call to qualify & discuss preferences.
Follow-up draftEmailWhatsAppSMS
“Hi Jenny, following up on your interest in a 2BR in Ajman within your AED 1.5–2.5M budget — shall we schedule a viewing this week?”
Activities & Follow-ups
Log calls and messages, then plan meetings, viewings, and due tasks across calendar and agenda views.
ExploreFollow-up · Jenny2h
WhatsApp · Omar1d
Viewing · SaraTmrw
Sale Agreements & Lease
Offers → MOUs with approval-gated activation, plus lease contracts to settlement.
Explore MOU · Unit 1605MOU-1042
AED 1.2M
DraftApprovedActive
Finance, PDCs & Collections
Invoices, receipts, installments, PDCs, and commissions — collections under control.
Explore CollectionsThis month
AED 1.2Mof 1.9M
PDC · 14 FebAED 80,000
Maintenance Requests
Log unit issues, forward them to owners, and track to resolution — with vendor, cost, and who bears it on the record.
Explore AC repair · Unit 1602MNT-IRM-006
AED 450Owner bears
NewIn ProgressResolved
Inventory, Reports & Data Quality
Projects, properties, units, and ownership history—plus operational reports, staff attendance, one filterable document library, and advisory review for records that need manager judgement.
Explore
03Lease Management
Not just a lead CRM — the full lease lifecycle
From unit availability to an active lease — renewals, payments, PDCs, and settlement, all linked to the right unit, tenant, and broker.
- Link every lease to project, property, unit, tenant & broker
- Generate lease contracts with terms and branded PDFs
- Track installments, PDCs, receipts, and settlement
- Manage renewals, termination, and approval status
01Offer
02Contract
03Renewal
04Settled
04One connected lifecycle
From first enquiry to final settlement — one connected flow
Most CRMs stop at the signed deal. IRM365 keeps going — through agreements, finance, and lease settlement, all on one record.
- 01
Capture
Portal & ad leads in one inbox, WhatsApp on the lead
- 02
Qualify
Score, dedupe & route to the right agent
- 03
Follow up
Reminders & AI drafts keep leads moving
- 04
Convert
Deals advance through pipeline stages
- 05
Agree
MOU or lease — approval-gated activation
- 06
Collect
Installments, PDCs & commissions tracked
- 07
Report
Live dashboards — no second system
05Integrations
Every lead source and conversation, on one record
Portal and ad leads arrive on their own. WhatsApp and email conversations land on the same lead, and ChatGPT, Claude, or your own systems can read it.
View all integrationsLeads come in
Bayut
Property Finder
Dubizzle- Meta Lead Ads
- TikTok Lead Ads
- Google Lead FormsSoon
LEAD-IM-13550Contacted
Omar R.
- SourceBayut
- LatestWhatsApp · Client Replied
- EmailSent from Outlook
- OwnerFatima A.
Conversations stay on the lead
Read it from elsewhere
- ChatGPT & Claude
- REST API
VoxaFin
“We cut our lead response time by 60% after connecting Meta and TikTok ads directly to IRM365.”
Zubair Sajjid.Sales Manager, IM Properties
06Comparison
Built for the operating reality of UAE real estate teams
Most tools can store contacts. IRM365 connects the actual work: portal leads, follow-ups, MOUs, leases, PDCs, inventory, approvals, and reports.
| Capability | IRM365Purpose-built | Generic CRMConfigure everything | Legacy RE CRMDated & rigid | Sheets / WhatsAppNo system |
|---|---|---|---|---|
| Portal lead capture | Native — Bayut, PF & Dubizzle | Custom setup / connectors | Partial, often manual | Copy-paste from email |
| UAE real estate workflow | Leads, MOUs, leases & AED | Custom objects to build | Partial fit | No structure |
| Follow-up discipline | SLAs, overdue alerts, AI drafts | Generic task lists | Basic reminders | Individual effort |
| WhatsApp with leads | Auto-recorded on the lead | Third-party connector | Logged by hand | Chats stay on the phone |
| Sales offers & MOUs | Offers → MOUs, approval-gated | Custom documents | Often a separate tool | Manual PDFs |
| Lease lifecycle | Offer → contract → renewal → settled | Custom build | Limited | Files + reminders |
| Finance, PDCs & collections | Installments, PDCs, receipts | External accounting tool | Limited | Spreadsheets |
| Inventory hierarchy | Projects → properties → units | Custom fields | Partial | Files / sheets |
| Go-live time | ~3–7 business days* | Weeks to months of setup | Weeks | Instant, but fragile |
Built-inPossible with setupNot really
Compare on a live demoComparison reflects typical setup patterns. Exact capabilities vary by configuration, data quality, and implementation scope.
07Trusted by Agencies
Built for teams that close deals
Real estate agencies across the UAE trust IRM365 to manage leads, contracts, and finances from one platform.
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Real Estate
“We onboarded multiple branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
Manager, IM Properties
“IRM365’s customer support is top-notch. Whenever we have a question or need assistance, their team responds promptly and effectively. It’s reassuring to know we have a partner that cares about our success.”
RA
Rafat Ali
CEO, City Walk Real Estate
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Real Estate
“We onboarded multiple branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
Manager, IM Properties
“IRM365’s customer support is top-notch. Whenever we have a question or need assistance, their team responds promptly and effectively. It’s reassuring to know we have a partner that cares about our success.”
RA
Rafat Ali
CEO, City Walk Real Estate
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Real Estate
“We onboarded multiple branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
Manager, IM Properties
“IRM365’s customer support is top-notch. Whenever we have a question or need assistance, their team responds promptly and effectively. It’s reassuring to know we have a partner that cares about our success.”
RA
Rafat Ali
CEO, City Walk Real Estate
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Real Estate
“We onboarded multiple branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
Manager, IM Properties
“IRM365’s customer support is top-notch. Whenever we have a question or need assistance, their team responds promptly and effectively. It’s reassuring to know we have a partner that cares about our success.”
RA
Rafat Ali
CEO, City Walk Real Estate
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Before IRM365, we juggled spreadsheets and WhatsApp to manage leads and contracts. Now, our entire sales process is streamlined in one platform. The lead pipeline and contract automation have been game-changers for our team’s productivity.”
UI
Umair Ijaz
CEO, Brix Properties
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Before IRM365, we juggled spreadsheets and WhatsApp to manage leads and contracts. Now, our entire sales process is streamlined in one platform. The lead pipeline and contract automation have been game-changers for our team’s productivity.”
UI
Umair Ijaz
CEO, Brix Properties
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Before IRM365, we juggled spreadsheets and WhatsApp to manage leads and contracts. Now, our entire sales process is streamlined in one platform. The lead pipeline and contract automation have been game-changers for our team’s productivity.”
UI
Umair Ijaz
CEO, Brix Properties
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Before IRM365, we juggled spreadsheets and WhatsApp to manage leads and contracts. Now, our entire sales process is streamlined in one platform. The lead pipeline and contract automation have been game-changers for our team’s productivity.”
UI
Umair Ijaz
CEO, Brix Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“The financial reporting features give us real-time insights into our cash flow and commissions. It’s like having a financial analyst on our team.”
H
Heera
Accounts Admin, Global Land
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“The financial reporting features give us real-time insights into our cash flow and commissions. It’s like having a financial analyst on our team.”
H
Heera
Accounts Admin, Global Land
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“The financial reporting features give us real-time insights into our cash flow and commissions. It’s like having a financial analyst on our team.”
H
Heera
Accounts Admin, Global Land
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“The financial reporting features give us real-time insights into our cash flow and commissions. It’s like having a financial analyst on our team.”
H
Heera
Accounts Admin, Global Land
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Real Estate
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“We onboarded multiple branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
Manager, IM Properties
“Before IRM365, we juggled spreadsheets and WhatsApp to manage leads and contracts. Now, our entire sales process is streamlined in one platform. The lead pipeline and contract automation have been game-changers for our team’s productivity.”
UI
Umair Ijaz
CEO, Brix Properties
“The financial reporting features give us real-time insights into our cash flow and commissions. It’s like having a financial analyst on our team.”
H
Heera
Accounts Admin, Global Land
“IRM365’s customer support is top-notch. Whenever we have a question or need assistance, their team responds promptly and effectively. It’s reassuring to know we have a partner that cares about our success.”
RA
Rafat Ali
CEO, City Walk Real Estate
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Real Estate
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“We onboarded multiple branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
Manager, IM Properties
“Before IRM365, we juggled spreadsheets and WhatsApp to manage leads and contracts. Now, our entire sales process is streamlined in one platform. The lead pipeline and contract automation have been game-changers for our team’s productivity.”
UI
Umair Ijaz
CEO, Brix Properties
“The financial reporting features give us real-time insights into our cash flow and commissions. It’s like having a financial analyst on our team.”
H
Heera
Accounts Admin, Global Land
“IRM365’s customer support is top-notch. Whenever we have a question or need assistance, their team responds promptly and effectively. It’s reassuring to know we have a partner that cares about our success.”
RA
Rafat Ali
CEO, City Walk Real Estate
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Real Estate
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“We onboarded multiple branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
Manager, IM Properties
“Before IRM365, we juggled spreadsheets and WhatsApp to manage leads and contracts. Now, our entire sales process is streamlined in one platform. The lead pipeline and contract automation have been game-changers for our team’s productivity.”
UI
Umair Ijaz
CEO, Brix Properties
“The financial reporting features give us real-time insights into our cash flow and commissions. It’s like having a financial analyst on our team.”
H
Heera
Accounts Admin, Global Land
“IRM365’s customer support is top-notch. Whenever we have a question or need assistance, their team responds promptly and effectively. It’s reassuring to know we have a partner that cares about our success.”
RA
Rafat Ali
CEO, City Walk Real Estate
“IRM365 replaced four tools for our agency — lead management, contracts, invoicing, and reporting, all in one platform our agents use daily. The deal pipeline gives me instant visibility into every opportunity, so I can finally forecast revenue with confidence.”
SU
Sikander Umair
Owner, Global Real Estate
“The automated lead assignment rules alone saved us 15 hours per week. Hot leads now reach the right agent in seconds, not hours.”
OE
Omer Elsiddig Ahmed Abudam
Owner, Maisam Properties
“Contract generation used to take a full day. Now we send professional lease agreements and MOUs in minutes with auto-calculated commissions.”
E
Esmail
CEO, Gems Properties
“We onboarded multiple branches in under a week. The multi-branch setup with role-based access made it seamless for our entire team.”
Z
Zubair
Manager, IM Properties
“Before IRM365, we juggled spreadsheets and WhatsApp to manage leads and contracts. Now, our entire sales process is streamlined in one platform. The lead pipeline and contract automation have been game-changers for our team’s productivity.”
UI
Umair Ijaz
CEO, Brix Properties
“The financial reporting features give us real-time insights into our cash flow and commissions. It’s like having a financial analyst on our team.”
H
Heera
Accounts Admin, Global Land
“IRM365’s customer support is top-notch. Whenever we have a question or need assistance, their team responds promptly and effectively. It’s reassuring to know we have a partner that cares about our success.”
RA
Rafat Ali
CEO, City Walk Real Estate
08Pricing
IRM365 plans built for real estate growth
Choose a transparent monthly plan by team and inventory size. Every plan includes the IRM365 platform, guided onboarding, and no annual commitment.
Teams
5 users
AED899
/month600 units included
Listed monthly price
Get Started
No annual commitment
Growth
10 users
AED1,499
/month1,000 units included
First-year offer30% off for 12 months
Get Started
No annual commitment
Scale
16+ users
AED99
/user/month1,500 units included
First-year offer25% off for 12 months
Get Started
No annual commitment
Listed prices are standard monthly prices. Growth receives 30% off and Scale receives 25% off for the first 12 months; standard pricing resumes afterward. USD equivalents are approximate; billing is processed in AED.
What every plan includes
One core platform, with add-ons in plain sight.
Every plan includes CRM, sales, and lease, plus the tools they run on — activities, approvals, audit, collections, HR, and reporting. Items marked add-on are agreed with your plan. Plan limits are based on users and units.
CRM & Leads
- Lead capture & imports
- Campaign sources
- Scoring & assignment
- Customers & contacts
- Portal & ad lead feedsAdd-on
Sales & Activities
- Activities & follow-ups
- Opportunity pipeline
- AI summaries
- Sales offers & MOUs
Lease & Property
- Lease agreements
- Renewals & terminations
- Settlements
- Projects, properties & units
- Maintenance requestsAdd-on
Finance & Collections
- Receipts & payments
- Installments
- PDCs & RCDs
- Broker commission
- VAT invoicesAdd-on
Reports & Dashboards
- Lead & deal reports
- Cash flow
- PDC reports
- Activity performance
- Data quality review
Admin & Control
- Roles & permissions
- Approvals
- Audit history
- Document library
- Attendance & shiftsAdd-on
Included in every plan
The modules real estate teams usually get charged extra for.
Lease management and contract lifecycle
Receipts, installments, PDCs, RCDs and collections
AI lead summaries, drafts and next actions
Approvals and audit history
HR, employees and teams
Reports, dashboards and exports
UAE-based onboarding in Arabic and English
Onboarding included
Go live with a guided setup, not a blank workspace.
Our team helps configure the platform, prepare core data, connect workflows, and train the people who will use IRM365 every day.
Configure
Company, branches, roles, permissions and approval rules.
Import
Leads, projects, properties and units.
Connect
Portal sources, campaign sources and day-to-day workflows.
Train
Agents, managers and admins go live with guided onboarding.
Encrypted connections
Role-based permissions
Approval controls
Audit history
Need a larger inventory, multi-branch rollout, or on-premise setup? Talk to sales09FAQ
Frequently asked questions
Everything you need to know about IRM365.
Ready to see IRM365 in action?
Book a 20-minute walkthrough around your lead sources, team setup, leases, finance, and reports.
Book a DemoIRM365 is built specifically for real estate businesses — agencies, brokerages, property developers, and property management companies across the UAE and GCC. Whether you manage 2 agents or 200+ across multiple branches, the platform scales to your team size and workflow.
Field notes
Practical thinking for modern real estate teams.
Short guides on lead capture, pipeline control, UAE workflows, and the operational habits that help agencies close with less chaos.
Read all articlesGuides
WhatsApp CRM for Real Estate Agents in the UAE
How a WhatsApp CRM for real estate records agent-lead conversations on the lead automatically, what it captures, and the limits to understand before connecting.
Read article02CRM Tips
How to Organize Real Estate CRM Documents and Attachments
How to organize real estate CRM documents: filter attachments by type, module, uploader, and date, share filtered views, and keep files tied to records.
Read03Guides
Property Maintenance Request Workflow for UAE Real Estate Teams
A practical maintenance request workflow for UAE property teams: log issues per unit, agree who pays, schedule visits, track response targets, and close the loop.
ReadArchiveBrowse every guideGet started
Ready to close more deals with less effort?
Join UAE real estate teams who run their entire business — leads, deals, contracts, and finance — from one platform. No annual contract.
Personalized walkthrough
30-minute live demo
No annual contract — cancel anytime
GDPR-ready
TLS 1.2
AES-256
Audit trail