Broad source taxonomy
Lead source tracking covers paid social/search, owned channels, offline/referral, property portals, brokers, and catch-all sources.
Campaign Management
Real estate campaign management that connects to qualified leads.
IRM365 makes real estate campaign management the attribution layer for your CRM: tagged lead sources, integration mappings, lifecycle controls, insight sync, assignment-rule linkage, and reporting context for UAE real estate teams.
Feature Workflow
What this module helps your team do
A quick map before the detailed product proof. Jump to the area that matters most.
Campaign workspace
Source, status, budget, leads, and performance in one record.
Campaign detail keeps integrations, analytics, linked assignment rules, agent distribution, and recent leads visible so marketing and sales can agree where enquiries came from and what happened next.
SourceStatusBudgetInsightsAssignment rulesRecent leads
app.irm365.com/marketing/campaigns
01Campaign Source
Tag every marketing source before the lead arrives.
Campaigns are the source layer for IRM365 leads. Paid ads, portals, owned channels, events, referrals, brokers, and manual sources can all be recorded so each enquiry keeps its origin, branch, priority, budget context, and reporting trail.
- Types cover Meta Ads, Google Ads, Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Website, Email, SMS, WhatsApp, Referral, Event, Print, Radio, TV, Portal, Broker, and Other
- Optional budgets support cost-per-lead, cost-per-won-deal, and ROI reporting
- Default lead priority can be set at campaign level
- Campaigns can feed Lead Assignment Rules for segment-specific routing
app.irm365.com/marketing/campaigns
02Lifecycle Control
Launch, pause, and archive without losing attribution.
Campaigns move through Draft, Active, Paused, and Completed states. Active campaigns accept incoming integration leads, Paused campaigns block new ingestion temporarily, and Completed campaigns become terminal reporting records.
- Draft campaigns stay configured but do not collect integration leads yet
- Paused campaigns reject new integration leads while existing leads remain workable
- Completed is terminal and archived for reporting; restart by creating a new campaign
- Lifecycle actions are audit-trailed with actor and timestamp
Bayut export142 listingsProperty Finder98 listings
ID matchingListing ID ↔ unit reference
Units linkedUnit 1605 · Horizon Tower
236 of 240 listings matched — portal leads now resolve to the right unit98%
03Platform Mapping
Map ad forms into clean IRM365 lead fields.
For Meta Lead Ads across Facebook and Instagram placements, plus TikTok campaigns, IRM365 stores platform campaign IDs, form IDs, and field mappings. The Fetch Form Questions action pulls platform form fields so teams can map names, phones, emails, and answers into the correct lead fields.
- Platform Campaign ID and Platform Form ID connect paid campaigns to lead ingestion
- Fetch Form Questions loads available platform fields where the integration supports it
- Field mapping translates platform answers into IRM365 lead fields
- If no active platform integration exists, teams reconnect it under Settings → Integrations
app.irm365.com/marketing/campaigns
04Performance Sync
Bring spend and engagement into campaign analytics.
Supported paid platforms can sync impressions, clicks, spend, and CTR into campaign analytics. Teams can trigger Sync Insights manually from a paid campaign or rely on scheduled background syncs every few hours.
- Manual Sync Insights calls the configured platform API and updates analytics
- Analytics connect leads and conversions back to cost and channel performance
- Failures expose reconnect, campaign ID, permission, or rate-limit issues
- Linked assignment rules show how campaign leads are distributed to agents
app.irm365.com/marketing/campaigns
Capabilities
Campaign controls
A campaign attribution CRM for teams that need every lead tied back to a source, every active integration mapped cleanly, and every paid campaign measured beyond raw lead volume.
Draft → Active → Paused → Completed
Move campaigns through launch and pause states freely; Completed is terminal and kept for reporting.
Paid platform form IDs
Ad lead tracking stores platform campaign IDs, form IDs, and mappings for Meta and TikTok lead generation flows.
Fetch Form Questions
Auto-load available platform fields so teams can map form answers to IRM365 lead fields without guessing IDs.
Cost and ROI context
Optional budget and synced insights support cost-per-lead, cost-per-won-deal, clicks, spend, and CTR reporting.
Routing linkage
Campaigns can be used as conditions in Lead Assignment Rules so campaign-specific leads go to the right team.
FAQ
Frequently asked questions
Campaign management tracks marketing campaigns across paid ads, portals, owned channels, events, referrals, and manual sources, then attributes the leads each campaign generates so you can see what is working.
Continue the workflow
Related features
IRM365 modules are connected. Explore the next capabilities that usually sit beside this feature in a real brokerage workflow.
Lead Management
Capture, qualify, and convert every campaign enquiry once it enters IRM365.
Learn moreLead Assignment
Route campaign-specific leads automatically using priority rules and target employees.
Learn moreActivities & Follow-ups
Measure follow-up discipline after a campaign lead reaches an agent.
Learn moreGet started
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