Top 10 Real Estate CRMs in 2025: Expert Comparison Guide

In 2025, real estate professionals need more than spreadsheets and sticky notes to stay competitive. The right CRM (Customer Relationship Management) platform can transform your workflow, automate repetitive tasks, and unlock powerful insights about your leads and clients. Whether you’re a solo agent, a growing team, or a property manager, having the right real estate CRM is a strategic necessity.

With so many options on the market, we’ve created this expert guide comparing the top 10 real estate CRMs. We focus on features, user types, and what sets each platform apart—with a special spotlight on IRM365, a CRM built specifically for modern real estate professionals.

1. IRM365 – The All-in-One Real Estate CRM Platform

Overview

IRM365 is more than just a CRM—it’s a complete real estate operations hub. Designed for agents, brokers, and property managers, it combines smart automation, AI-powered analytics, omnichannel communication, and intuitive lead management in one seamless system.

Key Features:

• AI-Powered Predictive Analytics: Forecast client behavior, optimize lead conversion, and make data-driven decisions.
• Omnichannel Client Communication: Reach clients via email, SMS, WhatsApp, and more in one centralized inbox.
• Smart Automation: Automate follow-ups, rent reminders, and lead-nurturing sequences.
• Custom Dashboards & Reports: Track KPIs, deal flow, revenue, and team performance.
• Seamless Integrations: Connect with DocuSign, Zillow, Mailchimp, and other real estate platforms.
• User-Friendly Interface: Built for ease of use, even for non-tech-savvy professionals.

Best For: Agents, property managers, and growing brokerages looking for a scalable, all-in-one solution.

Ready to transform your real estate business? Start your free trial with IRM365 today.

2. Salesforce for Real Estate

Overview

Salesforce is a powerhouse CRM offering deep customization and enterprise-grade capabilities. Though not built exclusively for real estate, third-party integrations make it adaptable for large firms.

Key Features:

• Custom Workflow Builder: Create tailored pipelines, approval processes, and data automations to match your real estate operations.
• AI-Powered Insights (Einstein): Predict lead quality, suggest next best actions, and offer smart sales forecasting.
• Team Collaboration Tools: Share files, set tasks, and communicate within teams directly through the platform.
• Third-Party Real Estate Apps: Extend capabilities using apps like Propertybase or REthink CRM, built on Salesforce.
• Client History & Communication Logs: Track every touchpoint from initial inquiry to close and beyond.

Best For: Tech-enabled real estate firms and large brokerages with dedicated IT support.

3. HubSpot CRM

Overview

HubSpot offers an intuitive CRM platform with built-in marketing automation. It’s particularly attractive for small teams and individual agents.

Key Features:

• Contact & Deal Pipelines: Manage buyers, sellers, and tenants in customizable stages.
• Email Marketing Tools: Send newsletters, promotions, and follow-ups with pre-built templates and performance analytics.
• Lead Scoring & Segmentation: Group leads based on behavior, location, and level of engagement.
• Activity Timeline: See all client interactions—calls, emails, meetings—in one chronological view.
• Integration with CMS & Ads: Connect your CRM with HubSpot’s website builder, blog, landing pages, and Google Ads for seamless marketing.

Best For: Solo agents and real estate startups.

4. Zoho CRM

Overview

Zoho CRM is highly customizable and supports omnichannel communications. It becomes a robust tool for real estate teams with the right setup.

Key Features:

• Omni-Channel Client Communication: Chat with leads via phone, email, social media, or live chat, all within the platform.
• Blueprint Automation: Set up custom sales workflows with defined triggers and actions.
• AI Sales Assistant (Zia): Offers lead predictions, workflow suggestions, and anomaly detection.
• Custom Fields & Modules: Create real estate-specific fields (e.g., property type, area, viewing date) to match your process.
• Geo-Tracking: Map clients, leads, and properties for efficient territory management.

Best For: Tech-savvy real estate teams.

5. Pipedrive

Overview

Pipedrive focuses on visual pipeline management to improve deal flow. It’s an excellent choice for agents who need to track leads and follow-ups visually.

Key Features:

• Visual Sales Pipeline: Drag-and-drop leads across custom stages (e.g., Contacted → Viewing Scheduled → Offer Made).
• Automated Workflows: Trigger follow-up emails, task creation, and notifications based on actions.
• Lead Inbox: Automatically imports leads from websites, chatbots, or integrations.
• Email Tracking: Know when prospects open, read, or click links in your emails.
• Mobile CRM: Manage leads and deals on the go with mobile notifications and smart reminders.

Best For: Sales-driven agents and small real estate teams.

6. Follow Up Boss

Overview

Follow Up Boss is built specifically for real estate teams and integrates seamlessly with platforms like Zillow and Realtor.com.

Key Features:

• Instant Lead Routing: Distribute new leads to available agents based on set rules.
• Team Activity Dashboard: Track calls, texts, emails, and tasks by each team member.
• Integrated Dialer & Texting: Call and text leads from within the app and log every interaction.
• Smart Lists & Tagging: Organize leads with labels, filters, and action plans.
• Drip Campaigns: Engage long-term leads with automated emails and texts.

Best For: Mid-size brokerages and fast-moving sales teams.

7. Realvolve

Overview

Realvolve focuses on building long-term relationships and automating real estate workflows. It excels at relationship-based selling.

Key Features:

• Workflow Automations: Create multi-step workflows for tasks, emails, and reminders tied to listing or closing processes.
• Client Relationship Score: Track client satisfaction and engagement to prioritize outreach.
• Property & Transaction Management: Centralize listings, documents, and transaction checklists.
• Calendar Sync: Integrates with Google Calendar to avoid double-bookings and missed appointments.
• Email & SMS Templates: Save time with personalized communication templates.

Best For: Agents focused on long-term client engagement.

8. Propertybase

Overview

Propertybase is a real estate CRM built on Salesforce, offering tools tailored to brokerages and MLS integrations.

Key Features:

• MLS & IDX Integration: Sync listings directly from MLS and embed live listings on your website.
• Back-Office Tools: Manage commissions, accounting, and agent performance in one dashboard.
• Marketing Center: Create branded email campaigns, flyers, and brochures from templates.
• Transaction Management: From listing to close, manage compliance, paperwork, and deal milestones.
• Lead Routing: Distribute inbound inquiries to the right agents based on property location or performance.

Best For: Real estate brokerages with multi-agent setups.

9. Wise Agent

Overview

Wise Agent is a budget-friendly CRM that provides marketing automation, lead management, and landing page integrations.

Key Features:

• Email & SMS Campaigns: Send drip campaigns with customizable frequency and templates.
• Contact Segmentation: Group contacts by interest, lead source, or transaction status.
• Calendar & Task Manager: Link tasks to specific clients or transactions.
• Landing Page Creator: Build custom lead capture pages for listings and events.
• Lead Import Tools: Sync leads from Zillow, Realtor.com, Facebook, and other sources.

Best For: Cost-conscious agents and small offices.

10. LionDesk

Overview

LionDesk merges CRM functionality with communication tools like video emailing and bulk texting.

Key Features:

• Text Messaging & Drip Texts: Send individual or bulk texts and set up automated text follow-ups.
• Video Email & Text: Record and send video messages to improve engagement.
• Transaction Timelines: Track deal milestones and automate next steps.
• Lead Source Tracking: Measure ROI from different marketing campaigns and platforms.
• AI Assistant: Use pre-trained bots to qualify leads or set appointments.

Best For: Agents prioritizing client communication and follow-ups.

How to Choose the Right Real Estate CRM in 2025

Conclusion: Why IRM365 Is the Future of Real Estate CRMs

With AI, automation, and real estate-specific tools built into its core, IRM365 stands out as the most complete CRM solution for 2025. Whether you’re managing a few properties or scaling a full-service brokerage, IRM365 adapts to your workflow, enhances your team’s productivity, and empowers you to build stronger client relationships.

📅 Ready to elevate your real estate business? Start your free trial of IRM365 today.